Get Rad: My Mantra
- 2 Min Read
The dictionary has this to say about those two words:
Succeed in attaining, achieving, or experiencing; obtain.
An abbreviation of ‘radical’–a term made popular by the Teenage Mutant Ninja Turtles. Also just the feeling of stoke, doing something you are proud of.
Together, they form “get rad”: my daily mantra.
As an art director at L&S, I get to work on a lot of different projects. Logos, websites, print ads, TV spots—all sorts of things. And making this stuff brings me true happiness. I am always hungry for the next project. Even when I’m not at work, I try and find ways I can get that feeling of rad. One of my favorite ways to do this is through drawing.
I love to draw. I do it all the time to keep my skills sharp. Sure, I take breaks from time to time, but for the most part, I am always on. Why wouldn’t I be? Drawing is my passion and I love it. I also love being involved with the Sioux Falls community. I have helped a lot of local bands with album covers, show flyers, and merch. This is the stuff that gets me charged up to crush whatever project I’m working on for Lawrence & Schiller. I felt this way recently when a good friend approached me about doing a project.
I have known Wes Eisenhauer for four or five years now. I was first introduced to him by one of his Later Babes bandmates. He contacted me a while back and said he had a big empty wall that he would like me to doodle on. I haven’t done a lot of mural work, but I was totally down to do it. In total, it took me about 16 hours spread out over the course of a few months.