White Paper: The Reality of Retail

  • 01.30.19
  • 1 Min Read

There’s no denying that online stores are changing the way we shop, but are they really taking over? To better understand the online versus in-store debate, we surveyed over 100 Consumer Community members from a wide range of generations, with a focus on Gen Z.

What we found is the brick-and-mortar store is far from dead, but there are steps brands can take to ensure relevancy. Enter your email below to download the full white paper on why omnichannel retail is the future of the industry and how to blend online and in-store shopping.


White Paper written by Lawrence & Schiller

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