Digital Marketing Coordinator

Lawrence & Schiller is looking for a collaborative, enthusiastic, self-motivated Digital Marketing Coordinator to join our team and help lead digital projects for clients in food service, tourism, education and more. The ideal candidate should have a love of all things digital, while at the same time be marketing-minded, a great communicator and a precision taskmaster. Digital Coordinators possess strong analytical, time management and budgeting skills, and often form relationships and lead projects directly with clients and teammates. If that sounds up your alley, keep reading.

 

A day in the life of a Digital Marketing Coordinator

JOB RESPONSIBILITIES INCLUDE:

  • Collaborating with Digital Strategists to lead website development, email campaigns and social media strategies from definition of goals to project development and execution.
  • Coordinating with digital, media and creative team members to keep projects on track and launch within project scope, timeline and budget.
  • Creating detailed, technical scopes of work that include project goals, strategy/approach, budget and timeline.
  • Advising on and implementing digital marketing best practices for web, email, analytics, SEO, CRM programs and more.
  • Building website pages and tools using a content management system (CMS).
  • Implementing detailed marketing analytics tracking in Google Tag Manager to showcase and optimize campaign performance.
  • Building email campaigns using various email service providers (HubSpot, Campaign Monitor, Mailchimp, etc.).
  • Executing social media strategies and reporting using 3rd party tools and/or native platforms.
  • Assisting with ongoing website optimizations, email and mobile (SMS) programs, customer relationship management (CRM) programs and social media campaigns including the development of user journeys, messaging, deployment, tracking and reporting.
  • Becoming well-versed in website analytics (Google Analytics) to interpret site conversions, usability and other findings for clients and teams to develop new ideas and organic growth.

 

QUALIFICATIONS WE’RE LOOKING FOR:

  • Bachelor’s Degree in Marketing, Business, Communications or related field
  • Positive attitude and professional demeanor
  • Advanced internet user with excellent digital skills and the ability to learn new programs, platforms and processes
  • Experience with search engines, websites, email marketing, social media trends and digital marketing
  • Superior time management skills and the ability to work with minimal supervision while maintaining focus and productivity
  • Outstanding oral communicator and technical writer
  • Ability to quickly adapt to new information, situations and fast-turn timelines
  • High-level knowledge of HTML, web design and user experience (UX) is a plus
  • 1-3 years of professional experience is preferred but not required

 

WORKING AT LAWRENCE & SCHILLER

L&S is a team-centric ad agency that values creativity, collaboration and a get-it-done mindset to create our best work. We care deeply about our clients, focus on solutions and work together to win together.

This position is an in-person role based out of either our Sioux Falls or Minneapolis offices.

 

 

DIGITAL COORDINATOR APPLICATION

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