Media Specialist

ABOUT US:

As a full-service marketing and advertising agency, L&S works with some of the region’s most respected brands across tourism, foodservice, education and more. We help brands outthink, outdo and outperform, driving agency and client growth. L&S is a collaborative, team-centric agency that puts our clients first, going all in on the work, evolving daily and finding a way to solve problems and make success happen.

ABOUT THE ROLE:

The Media Specialist role is the next step up from coordination — balancing the details of campaign execution while starting to flex into media strategy. You’ll still keep campaigns on track and running smoothly, but you’ll also get to dive deeper into researching channels, building vendor relationships, and shaping strategy recommendations.

This isn’t social posting or production work — it’s paid media placement and strategy across digital, broadcast, print, radio, out-of-home and more. You’ll learn to think big-picture while keeping an eye on the details that make campaigns successful.

Location: Sioux Falls, SD or Minneapolis, MN

WHAT YOU’LL DO:

As a Media Specialist, you’ll play in both the tactical and strategic space. Your day-to-day responsibilities will include:

Grow knowledge and insight on media channels and audience consumption trends.
Research media partners and emerging channels to uncover new placement opportunities.
Build and foster relationships with media vendors to collaborate and negotiate buys.
Collaborate and brainstorm with the media discipline and the broader agency team to propose fresh placement ideas and innovative executions.
Assist in building media placement strategies and calendar recommendations.
Clearly communicate media strategy to internal teams and clients for review and approval.
Contract media buys across all types of media: digital, social, radio, print, video, out-of-home, etc.
Coordinate creative asset development with internal teams and manage trafficking to external partners.
Measure campaign performance, analyzing data to identify optimization opportunities and recommendations for campaign development.
Manage client reporting deliverables, checking data and providing digestible takeaways.
Work with finance to process client bills and reconcile vendor invoices.

WHAT WE’RE LOOKING FOR:

A detail-oriented, organized multitasker who thrives on both execution and ideation.
A communicator who’s comfortable presenting ideas internally and externally.
A curious, strategic thinker who wants to grow in the paid media space.
A four-year degree in media, marketing, journalism, advertising, communications, or business is required.
1-3 years working in paid media or a related role is preferred.
Bonus points if you have direct paid media experience or have worked in Excel, project management tools and digital ad platforms.

WHY YOU’LL LOVE IT HERE:

You’ll get hands-on experience with both the nuts and bolts of campaign management and the strategy that drives it.
You’ll work with a collaborative, supportive team that knows how to hustle but also how to have fun.
You’ll have real opportunities to grow into the Media Strategist role.
You’ll be part of an agency that balances smart strategy, creative thinking, and measurable results — with clients who trust us to do big things.

READY TO APPLY?

If you’re detail-driven, strategy-curious, and excited to take the next step in paid media, we’d love to meet you.