Fully embracing her nickname of “Grammar Snob,” Blair helps the L&S team take creative up a notch as a Copywriter. She combines her critical and creative thinking skills with her knack for writing to create copy and concepts for some of the region’s leading brands. Outthinking and outsmarting the competition is not a new concept to this Vermillion, SD, native. Blair graduated with highest distinction from the University of Nebraska-Lincoln, earning a degree in Fashion Merchandising and Business. She also has a passion for traveling, whether it’s a weekend trip across the country or a couple weeks on a new continent. After working as a marketing outreach coordinator for a technology company in New York, Blair brought her diverse skill set back to her home state and to the L&S team.