Joey Nielsen

Group Creative Director

Soft spoken and hard charging: that about sums Joey up. With more than 20 years of creative strategy, leadership and copywriting experience, Joey brings effective and inventive ideas to clients like the South Dakota Lottery, Pizza Ranch and Idaho Lottery. Joey’s superpower is quiet influence: sitting back, listening and finding new insights that lead to standout creative. And since he’s not outspoken about his great work, we will be: his campaigns have won awards from the American Advertising Federation, Telly Awards and top honors from the North American Association of State & Provincial Lotteries. Prior to joining L&S in 2015, Joey gained experience at Target corporate and TMP Worldwide. He holds a BA in English with dual minors in history and film studies from the University of Nebraska-Lincoln.

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