Laura Mitchell

President and Chief Operating Officer

Laura is an experienced leader and mentor who constantly pushes to keep L&S on the forefront of innovation. As President and COO, Laura oversees day-to-day agency operations, ensuring we maximize our people, processes and products for client growth. Laura’s also a travel and tourism expert with nearly two decades of experience, leading strategic initiatives for clients like Travel South Dakota, Montana and the Minnesota Department of Natural Resources. Outside of L&S, Laura serves on the board of the Sioux Falls Zoo & Aquarium, has co-chaired the Sioux Falls Chamber Community Appeals Campaign, and is a member of the O’Gorman School Board and Downtown Sioux Falls Rotary Board. In her free time (who are we kidding, what free time?) Laura likes to curl up with a good book and bad jokes. She earned her BS in Journalism and Advertising from South Dakota State University and is a frequent guest lecturer on campus.

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