VP of Marketing
As our VP of Marketing, Laura is a leader and mentor who constantly pushes to keep L&S on the forefront of innovation, from marketing strategy and social media to business planning and martech. Laura joined L&S in 2006 and has expertly led strategies for key clients like South Dakota Tourism, Sanford Health, Deadwood, Black Hills Central Reservations and more. In addition to mentoring our digital team, Laura also helps lead agency product development and account. Laura is Google Ads and Analytics certified, serves on the Butterfly House & Aquarium board and graduated from Leadership South Dakota in 2016. Laura graduated from South Dakota State University with a BS in Journalism and Advertising and is still a frequent guest lecturer on campus.