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All About L&S Studio
By Creative
- 05.19.25
- 4 Min Read
Meet our new content creator network
User generated content (UGC) isn’t a new concept—brands have been using it for years. But in the Midwest, it can be harder to find, vet and manage social creators. And often, UGC gets lumped together with paid influencers. So what’s a brand to do when you just want authentic, creative UGC without flashy brand endorsements or a ton of work?
Say hello to L&S Studio. With Studio, we take the guesswork out of UGC by vetting dozens of creators and doing the legwork for you, making the process of gathering and using content easier than ever.
Unlike an influencer agency, Studio is a network of talented content creators across the upper Midwest ready to capture content for brands. L&S clients can tap into Studio for authentic social photos, videos and more – straight from their target audience.
Studio isn’t about influencers. It’s a network of creators who produce social content built for your brand through the lens of their own authentic, raw stories and experiences.
79% of people say UGC highly impacts their purchasing decisions
What Studio Means for Clients
For L&S clients, Studio is another resource in their agency tool belt to complement other marketing strategies. While clients may also produce social content internally or with an L&S team, Studio can support that strategy with UGC that feels authentic and is still ultimately controlled by the client. And, unlike other national content networks, Studio is made up of local creators within the Midwest to reflect our unique audiences and geography.
With Studio, clients can:
- Tap into unique, user-generated content that’s custom made for your brand.
- Make content with dozens of creators in your backyard.
- Relax; L&S does the legwork, from vetting to coordination.
What Studio Means for Creators
As a content creator, you can apply to become part of the Studio network. Once you’re in, you’ll have the chance to view different client briefs, pitch your ideas and get paid for the content you make.
Studio members are expected to create content – not post or promote it to their own channels like influencers. Compensation is different for every assignment, and you can choose to respond to briefs when it fits your schedule and your interests.
With Studio, creators can:
- Respond to the briefs that interest them.
- Make money on their own schedule.
- Express themselves through photo, video and social storytelling.
If Studio seems like a fit, let’s talk—whether you’re a client or a creator. Learn more about L&S Studio on our website, or go ahead and get in touch to talk about what a Studio partnership could look like.
You can also sign up for our Studio webinar on June 12 to hear more, see case studies and ask questions.
