How to Become the Best Content Writer You Can Be
- 3 Min Read
Nowadays, everything is about the content. From blog posts to Twitch streams, YouTube videos and magazine ads, content is everywhere. As a business or someone looking to grow their brand, you need to be producing your own form of content to connect with the people that mean the most to your cause, but this begs an important question.
How do you write content that has an impact? How do you draw people in with your words and make them want to stick around? While there’s no right or wrong way to go about this, there are some tried and tested techniques you can utilize for the best results.
1. UNDERSTAND YOUR READERS
First things first, you should never start making content unless you know who you’re making it for. By understanding your audience and your target readers, you can adequately use your language, your writing style and how you’re going to approach the topics you’re writing about.
Think about how you would write content for a 16-year-old male and a 60-year-old female, both living in different parts of the world. The style and way in which the content is written would vary dramatically, which is why this is such an important point to consider and should always be your starting point.
2. ADOPT A PROCESS
Again, there’s no right or wrong way to write content, but your process will undoubtedly determine its quality. Personally, I aim to write content in one go, creating the article from start to finish as quickly as possible, and putting in all the research I can without really thinking about spelling, grammar and the overall finishing touches.
“When writing the first draft, you’ll have to start somewhere,” says Derren Taylor, a content writer at Writinity and Researchpapersuk. “Even if you don’t start at the beginning, that’s okay. Just start wherever in your writing, and then go back to the beginning and read through it. Remember: Rough drafts are usually where you make the most mistakes. So, don’t worry about making mistakes until after you write down your ideas and read them.”
In addition, don’t just think you need to take this approach. Develop your own process and see what works for you. The main takeaway here is that you need a process that takes the thinking out of what you’re doing and instead allows you to focus your attention on writing quality content.
3. WRITE YOUR OWN VOICE
It’s easy to read a piece of content online and try to write in a way that emulates it, especially if it’s a successful piece. However, while this might be a good way to improve your writing skills when you’re just starting out, you’re really going to find success with your writing when you learn to use your own voice and your own writing style.
“It’s easier to write in a conversational way,” says Sarah Harris, a blogger at Draft Beyond. “In this way, you can write with confidence, rather than feel restricted in trying to write formally.”
4. WORK ON YOUR HEADLINES
Perhaps the most important point on this list is not even about the bulk of the content itself, but rather one specific element – your headline, of course. Even if you write an amazing piece, it doesn’t matter if no one is drawn in by the headline and clicking on your article. You need to make your headlines as intriguing as possible to get people clicking.
There is a degree of trial and error involved to see what headlines work. However, the best way to go about this is to use A/B testing. This means posting two articles at the same time with slightly different headlines. Share on social media and see which one gets the most clicks.
Then take what you glean with the most successful headlines and apply that to all future articles. Keep A/B testing for better results, and you’ll create the perfect headline for your business.
As you can see, becoming the best content writer doesn’t have to be challenging. By following these great tips, your writing will not only be spot-on, but also the talk of the Internet!
Jenny Divine is a marketing specialist and a blog writer at Essay Writing Service and Gum Essays. She enjoys reading and writing on different aspects of marketing to help business up their strategies to take them to the next level. She is also ad editor at Dissertation writing services UK.