L&S wins 26 American Advertising Awards
- 03.06.25
- 4 Min Read
Great advertising tells stories and captures your imagination. That whimsy and wonder was on full display in “A World of Pure Im-ad-gination” at the 59th Annual American Advertising Awards. In addition to entering and celebrating work across the industry, L&S was also the creative sponsor of this year’s show, leading video production, stage design, décor and more.

So who won the golden ticket? After a trip through a dreamy land of snozzberries and fudge ripple, L&S took home 26 awards, including three Best of Class trophies, nine gold honors and 13 silvers. Gold winners go on to compete at the District 8 AAAs, with winners at that round advancing to the national level.



Check out the full list of winners below, and congrats to our clients who are the real music makers.
Best of Class
- Online/Interactive
- Travel South Dakota | Email Series
- Print
- Dakota State University | Fortune Magazine AR Cover Wrap
- Public Service
- South Dakota Department of Social Services | “Notes to Self” Campaign
Gold Winners
- South Dakota Lottery
- Cross Platform Campaign | “All Wins Are Wins”
- Idaho Lottery
- TV Campaign | “Joy Worth Sharing”
- Travel South Dakota
- Email Single | Insights Email
- Email Campaign | Travel SD Email Series
- Dakota State University
- Print | Fortune Magazine AR Cover Wrap
- Sioux Falls Development Foundation
- Direct Mail, 3D | “It’s Time” Mailer
- South Dakota Department of Social Services
- Film, Video & Sound Campaign | Mindfulness Video Series
- Television Spot, Single | “Tattoo” TV
- Integrated Public Services Campaign | “Notes to Self”
Silver Winners
- Horizon Health
- Brand Identity Campaign | “Caring for Our Way of Life”
- Cross Platform Campaign | “We Speak Kid”
- South Dakota Lottery
- Email Single | Beneficiary Email
- Theodore Roosevelt Medora Foundation
- Brochure Single | Travel Guide
- Cross Platform Campaign | Peak Campaign
- Dakota State University
- Brochure Single | College Fair Piece
- Home Again
- Direct Mail 3D | Home Again Mailer
- Let’s Be Clear
- Website | LetsBeClearSD.com
- South Dakota Office of Highway Safety
- Print Single | Ultraspread
- Out of Home Campaign | Billboard Series
- Film, Video & Sound Campaign | “A DUI Will Cost You” Radio
- Film, Video & Sound Campaign | “You’ve Got Someplace to Be” TV
- Integrated Public Service Campaign | “You’ve Got Someplace to Be”




Ad Fed MN | The Show
In addition to South Dakota’s award show, L&S also had a presence at The Show 2025, presented by Ad Fed MN. We were proud to take home a bronze honor for the “My Duluth” video series made for the City of Duluth.