White Paper: Tourism Marketing Metrics, Measurements & More

Because of advancements in marketing technology, data collection and usage have been major topics of discussion across industries. And the travel and tourism industry is no exception. With vast opportunity to gather data, there’s a lack of consistency between marketers and how they collect, interpret and use that data.

Keeping this inconsistency top of mind, Lawrence & Schiller partnered with the TTRA CenStates Research Committee to develop and execute the research for the 2019 CenStates Focus Paper. Enter your email below to gain insight to how the travel and tourism industry tracks, measures and applies metrics and what to consider moving forward.