Advertising is all about competition – clients competing for customers and, when it comes to media, competing for attention. To that end, Dara helps us lead a winning team. As a Media Strategist, Dara works to plan and place strategic, cross-channel media plans using the latest technology and targeting. She helps us take a message and propel it through various marketing channels, from social media and online video to television and native content placement. Prior to joining the L&S team in 2016, Dara was a marketing coordinator for FoxFire Systems Group as well as a communications specialist at the Boys & Girls Clubs of Greater Kansas City. She earned her undergraduate degree at the University of South Dakota and has a master’s in Sports Management from Minnesota State University.