Get Inspired: 16 Creative Instagram Accounts to Follow

By Roberta Forman

03.17.22
5 Min Read

“I saw this cool thing on Instagram.”

A phrase that can be heard echoing through the halls of L&S almost daily. When people ask where we go to get inspiration, Instagram is almost always at the top of the list. So I asked a few fellow creatives what their favorite Instagram accounts are and why. Sit back, enjoy and get ready to click some follow buttons.

1. @maus__haus

Probably my favorite creative account to follow! Her color palette and designs are so peaceful while also being playful and creative. I love how she seems to do the same thing over and over again but they’re all different somehow.

2. @laurenwilliamsart

I’m a sucker for some beautiful interior design and this account makes stunning textile art. She shows her process which I love because I’m so intrigued by how artists create. The end product is always so unique.

3. @pandrdesignco

I found this account when I was starting out my mural adventure. I love their style, but I also think it’s awesome that they openly give business/freelancing advice and showcase other women muralists with their account @ladieswhopaint.

4. @haveanicedayy_

Her designs are so vibrant and sassy. I just love it. She has a beautiful lettering style that she combines so well with unique little designs and embellishments.

5. @chalkandleaves

Johanna is amazing. Not only is her art inspiring, encompassing and clever, her responsiveness to current events and the stories of her followers makes her that much more relatable as a creative. She focuses on feel-good art, inclusive print and all the dogs.

6. @celebsonsandwiches

Are you kidding me? As someone who can draw as well as she can fly, Jeff McCarthy is a genius. There are few things I love more than a thoughtfully curated Instagram feed, one of them being sandwiches. His ideas are original, his style is superb and his choice of bread in relation to the celebrity is spot on.

7. @milk_magazine

I follow a solid amount of magazines on Insta and this one is my absolute fave. Their “no holds barred” approach to content and messaging is beyond refreshing, as well as their use of empty space. MilK offers the perfect balance of art, lifestyle and super trendy kiddos.

Our video team would call themselves “men of few words”…if you could get them to call themselves anything. Accounts 8, 9 and 10 come to you with the simple summary of “everything you need for beautiful cinematic outdoor adventure content”. We couldn’t have said it better ourselves.

8. @colorblindmedia

9. @expedition.studios

10. @littlecoal

11. @foxrockettstudio

This account shows off some of the coolest ways to integrate print textures into a digital space. The mix of vintage vibes and modern typography instantly catches my eye every time. And he’s constantly posting quick tutorials on how to create some of his designs. It’s amazing to see behind the curtain.

12. @wernerdesignwerks

Product packaging: the ultimate mix of aesthetics and function. Werner Design Werks creates some of my favorite pieces of packaging I’ve ever seen (forever obsessed with this bottle). Not only is the packaging beautiful, but the photography showcasing it…come on.

13. @motherdesign

Mother does amazing work all around, but they’re my one of my go-to accounts for fun and different typography. They’re always doing something out of the box and creative with type whether it’s using out-there typefaces or crazy manipulation of letterforms.

14. @kaydargs

If you want to see how far you can push your photography, look no further than Kay. Her amazing eye and cotton candy photo edits take everyday scenes and turn them into something truly magical. From killer concert shots to the most authentic senior sessions I’ve ever seen, she does it all.

15. @designseeds

This one is so great for finding color inspiration. It takes photo inspirations (sometimes from followers) and uses that to build out palettes. It’s a great reminder to pull color palettes for rebrands from the imagery we capture and create better, more cohesive brands.

16. @adweek

In addition to staying inspired creatively, we always have to stay up to date on what’s happening in the ad world. There are few better places to look for that than the authority themselves. You can get inspiration for design, copy, videos, photos, strategies…you know. All of it.