20 Creative Instagram Accounts for Marketers

By Kristy Laue
  • 10.04.18
  • 5 Min Read

Looking to freshen up your feed? Instagram can be a valuable tool for inspiration, news and education for marketers alike. Check out my top 20 Instagram accounts (of the moment, that is) for creatives and ad folks to follow, then let us know your faves to double-tap.

Scrolling GIF Adobe | 20 Creative Instagram Accounts for Marketers

1. Adobe

Adobe products help designers do amazing things. So it’s no surprise that their Instagram is all about sharing them. Check it out for drool-worthy designs from artists, creators and more.

Adobe | 20 Creative Instagram Accounts for Marketers
Adobe | 20 Creative Instagram Accounts for Marketers
Adobe | 20 Creative Instagram Accounts for Marketers
Scrolling GIF We Work | 20 Creative Instagram Accounts for Marketers

2. WeWork

With coworking spaces across the globe, WeWork is all about collaboration and community. Their Instagram is all about gorgeous-ness, showcasing beautiful workspaces and positive vibes.

We Work | 20 Creative Instagram Accounts for Marketers
We Work | 20 Creative Instagram Accounts for Marketers
We Work | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Nat Geo | 20 Creative Instagram Accounts for Marketers

3. Nat Geo Travel

Get inspired to get outside. As one would imagine, Nat Geo Travel sets the bar high – like, really high – for take-your-breath-away photography that leaves you feeling inspired and ready to wander.

Nat Geo | 20 Creative Instagram Accounts for Marketers
Nat Geo | 20 Creative Instagram Accounts for Marketers
Nat Geo | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Happy Newspaper | 20 Creative Instagram Accounts for Marketers

4. The Happy Newspaper

Do you steer clear of the news for fear of spiraling into a depression? You’re not alone. Cue The Happy Newspaper – a real, live news pub with all the happy feels, all the time.

Happy News | 20 Creative Instagram Accounts for Marketers
Sticky Notes | 20 Creative Instagram Accounts for Marketers
Squirrel | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Hubspot | 20 Creative Instagram Accounts for Marketers

5. Hubspot

If you’re looking for bite-sized marketing and content advice, dig into Hubspot. For them, Instagram represents a snapshot of their valuable blog content with tips on marketing, business and content creation. Also check out Hubspot Academy.

Hubspot | 20 Creative Instagram Accounts for Marketers
Hubspot Mr Rogers | 20 Creative Instagram Accounts for Marketers
Hubspot | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Wave | 20 Creative Instagram Accounts for Marketers

6. Wave.Video

Follow this Instagram account for tips on effective video marketing via social, plus great examples of engaging, simple video content almost any brand can do.

ROI Quote | 20 Creative Instagram Accounts for Marketers
Watermelon | 20 Creative Instagram Accounts for Marketers
Wave Video | 20 Creative Instagram Accounts for Marketers
Getty Scrolling GIF | 20 Creative Instagram Accounts for Marketers

7. Getty images

Another beautiful feed to brighten up your day, Getty’s account is like a more engaging, visually interesting version of CNN, capturing current events with strikingly beautiful images.

Singing | 20 Creative Instagram Accounts for Marketers
Praying | 20 Creative Instagram Accounts for Marketers
Boxing | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

8. Pin of the Day

They’re cute. They’re funny. They’re little metal pins, with a new one shared every day. Pin of the Day will make you smile, offering a happy reminder that sometimes the best creative work is the simplest. Can you encapsulate your brand with a pin?

Cactus Pins | 20 Creative Instagram Accounts for Marketers
Cat Pin | 20 Creative Instagram Accounts for Marketers
Pretty Skull | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

9. Forbes

Celebrities, business news and a sprinkling of sage advice. Forbes gives Instagram followers tools and tips to become better business leaders.

Man Performing | 20 Creative Instagram Accounts for Marketers
Forbes Marshmallow | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Canva | 20 Creative Instagram Accounts for Marketers

10. Canva

Canva is an online design platform and school for marketers, designers and small businesses. Follow them for a peek of something pretty. We especially love their color palettes pulled from photography.

Cards | 20 Creative Instagram Accounts for Marketers
Canva | 20 Creative Instagram Accounts for Marketers
Canva Color Scheme | 20 Creative Instagram Accounts for Marketers
Scrolling GIF AdWeek | 20 Creative Instagram Accounts for Marketers

11. AdWeek

Try to spend a few minutes of each day looking at great work, and you’ll be more likely to create it yourself. Start with AdWeek, a go-to resource for media, marketing and advertising professionals.

Ad Week Cards | 20 Creative Instagram Accounts for Marketers
Ad Week Pizza | 20 Creative Instagram Accounts for Marketers
Ad Week | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

12. Letterfolk

Letterfolk shares clever, hilarious one-liners on their signature letterboards. Not only a fun pick-me-up, but great inspiration for those “I’m-drawing-a-blank” writer’s block days.

Letter Board Quote | 20 Creative Instagram Accounts for Marketers
Letter Board Quote | 20 Creative Instagram Accounts for Marketers
Letter Board Quote | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

13. Flywheel

You might think a WordPress hosting service would have a boring Instagram presence. You’d be wrong. Flywheel prides itself on helping creative agencies, so they share creative stuff. Now that’s fly.

Locks | 20 Creative Instagram Accounts for Marketers
Sandbox | 20 Creative Instagram Accounts for Marketers
Flywheel Camp | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

14. Huge

Huge is one of our inspiration agencies for sure. On Instagram they don’t disappoint, sharing glimpses of their work, culture and a splash of that signature magenta.

Baller Bag | 20 Creative Instagram Accounts for Marketers
City Aesthetic | 20 Creative Instagram Accounts for Marketers
Pink Lights Aesthetic | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Eaves Dropper | 20 Creative Instagram Accounts for Marketers

15. eavesdropper

Amazing hand-drawn lettering based off of random, overheard conversations. Follow for fun.

Sushi | 20 Creative Instagram Accounts for Marketers
Fleetwood Mac Graphic | 20 Creative Instagram Accounts for Marketers
Avocado | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

16. plaidmtn

Created by Matt Carlson, a super-talented designer based in Omaha, plaidmtn is a showcase of his fun, playful illustrations with a style all their own. Gives us a big case of the “wish-we-did-thats.”

Work Harder | 20 Creative Instagram Accounts for Marketers
Stamp San Fransisco | 20 Creative Instagram Accounts for Marketers
Glasses Graphic | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

17. Humans of NY

For storytelling at its most honest and compelling, follow Humans of NY. Each image showcases an individual and a slice of their unique story, reminding us that behind every face is something far deeper.

Woman in Pink | 20 Creative Instagram Accounts for Marketers
Hony | 20 Creative Instagram Accounts for Marketers
Matching Girls | 20 Creative Instagram Accounts for Marketers
Scrolling GIF Cannes | 20 Creative Instagram Accounts for Marketers

18. Cannes Lions

In celebration of great work around their annual creativity festival, the Cannes Lions share standout campaigns and inspiration to get you motivated.

Billboard | 20 Creative Instagram Accounts for Marketers
Kick Ass | 20 Creative Instagram Accounts for Marketers
Cannes Chips | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

19. Stefan Sagmeister

An innovative designer and partner at Sagmeister & Walsh, Stefan Sagmeister’s Instagram is a tribute to beauty in all its forms. He shares user-generated content highlighting the most beautiful things people have created or admired with their reasoning behind it.

Respect Neon | 20 Creative Instagram Accounts for Marketers
Leg Graphic | 20 Creative Instagram Accounts for Marketers
Ceiling Graphic | 20 Creative Instagram Accounts for Marketers
Scrolling GIF | 20 Creative Instagram Accounts for Marketers

20. LevoLeague

As a professional woman, I’ve gotta end with a little girl power. Levo is a community of women who are passionate about building their careers and pursuing their passions. Enjoy a few inspiring words and get it, girl.

Obey All the Rules Quote | 20 Creative Instagram Accounts for Marketers
We Rise Quote | 20 Creative Instagram Accounts for Marketers
Millennial Women Stat | 20 Creative Instagram Accounts for Marketers