Brian Gebhart

Director of Insights

As Director of Insights, Brian ensures client campaigns are based on human truths and “aha” moments that help us connect with – and change – audience behavior, habits and perceptions. Simply put, he helps us make smart decisions. Using gritty strategies, Brian’s team works closely with our primary research discipline to translate data into actionable intelligence – all to help our creatives, strategists and clients make the most informed, effective work possible. Brian’s a natural collaborator and skilled marketing veteran with more than ten years’ experience across L&S and his previous roles at Visit Spearfish and South Dakota State University. He sits on the grants committee for the Sioux Falls Area Community Foundation and is a 2025 graduate of Leadership Sioux Falls.