WORK WITH US

Designers work within a collaborative environment to craft work that matters for some of the region’s biggest brands. Our design team creates everything from branding and packaging to websites and motion graphics. Our goal: put good things into the world that solve our clients’ problems and drive meaningful results.

We’re a team-oriented agency that works together to win together. Designers are an integral part of making that happen and should be passionate, collaborative, team-centric and take great care in their work.

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JOB RESPONSIBILITIES

• Excellent communication, organization and time management skills
• Collaborate with other designers, writers, art directors and video producers to create standout visuals for digital, print, websites, outdoor, packaging, motion graphics and more
• Use best practices to design, version and ship multimedia campaign elements with strong attention to detail and technical production skills
• Interpret creative briefs and take direction from art directors and creative directors to create compelling design options
• Develop logos, graphic standards and other branding materials
• Brainstorm to develop creative, media and digital recommendations with your team
• Solve design problems with a proactive, solution-oriented mindset
• Follow best practices and brand standards to vary your design style and optimize creative for each marketing channel
• Understand client goals and your role in creating work that reaches them
• Effectively receive and respond to critique
• Work with care and urgency, ensuring designs are created efficiently and in accordance with internal/external timelines

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REQUIREMENTS 

• A bachelor’s degree in graphic design, fine arts, visual communications or a related field
• Proficiency in Adobe Creative Suite (experience with Figma is a plus)
• Willingness to learn and a natural talent for telling visual stories
• A diverse skill set backed by a killer portfolio of work
• Excellent communication, organization and time management skills

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This is an in-office position for our Sioux Falls or Minneapolis locations.

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ABOUT THE ROLE‍
We are seeking a Marketing Analytics Specialist who is passionate about using data to make better marketing decisions. This role sits at the intersection of research, consumer insights, media, digital marketing, and client strategy, helping teams understand what is driving campaign performance and where opportunities exist to improve it.

Rather than simply reporting on marketing metrics, you'll uncover the "why" behind campaign performance and translate complex information into clear recommendations that influence future strategy. You'll work closely with our Research, Insights, Media, Digital, and Account teams to evaluate campaign effectiveness, identify optimization opportunities, and help clients better understand the impact of their marketing investments.

 This is an ideal role for someone who enjoys both marketing strategy and analytics—someone who loves asking questions, connecting data points, and telling the story behind the numbers.

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KEY RESPONSIBILITIES

1. Marketing Performance & Campaign Insights‍

• Analyze campaign performance across paid media, digital marketing, consumer research and client business data.
• Identify what's working, what isn't, and why.
• Evaluate campaign performance against business goals, not just marketing KPIs.
• Develop actionable recommendations to improve future marketing efforts.
• Help answer the question every client asks: "Did our marketing work?"

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2. Marketing Strategy Support

• Partner with Media, Digital, Research and Consumer Insights teams throughout campaign planning and measurement.
• Validate whether strategies were supported by campaign results.
• Identify trends in audience behavior and customer engagement.
• Recommend testing opportunities, optimizations, and future marketing strategies.

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3. Measurement & Reporting

• Build dashboards and reports that tell a clear performance story.
• Translate marketing metrics into business outcomes clients can understand.
• Ensure campaigns are measured consistently across channels.
• Identify opportunities to improve tracking and reporting.
• Help establish KPIs that align with campaign objectives.

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4. Client Communication & Storytelling

• Turn complex marketing data into clear, actionable insights.
• Present campaign findings to internal teams and clients.
• Explain marketing performance in a way that's easy to understand.
• Support executive presentations and campaign recaps.
• Help clients make smarter marketing decisions through data.

5. Marketing Analytics & Optimization

• Analyze customer segments, audience behavior, and campaign trends.
• Support attribution and measurement initiatives.
• Identify opportunities to improve campaign efficiency and budget allocation.
• Evaluate marketing tools and reporting capabilities.
• Stay current on changes in digital marketing measurement, analytics, and consumer behavior.

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QUALIFICATIONS

• ‍‍3+ years of experience in marketing analytics, digital marketing, media strategy, consumer insights, or campaign performance analysis.
• Strong understanding of digital marketing channels and how marketing campaigns are planned, executed, and measured.
• Experience analyzing campaign performance and translating findings into marketing recommendations.
• Ability to communicate insights in a clear, engaging, client-friendly way.
• Comfortable working with marketing data from multiple platforms (GA4, GCM, Meta, CRM, research, etc.).
• Experience with reporting tools.
• Strong Excel skills; familiarity with SQL is helpful but not required.
• Curiosity and a passion for solving marketing problems through data.
• Excellent communication and presentation skills.
• A collaborative mindset and desire to work across multiple marketing disciplines.

At L&S, our people are our greatest resources. So we’re always looking to connect with smart, driven, qualified applicants no matter what positions are open. If you think you’d be a great fit for our team, submit your app today. We’ll make sure your information gets to agency leadership so we can pair you up with the right position should one arise.

Ad Camp is our summer internship program where students learn survival skills for the wild world of advertising. We hire interns from all walks of life, including design, project management, media, digital, video, social, research and finance. Applications are typically accepted December through January for summer internships starting in May.