Vice President of Creative
As a copywriter by trade and VP of Creative, Kristy has balanced her love of writing and problem solving with a passion for creating strategic, award-winning campaigns for over a decade. Kristy helps lead the creative team in translating insights into standout creative strategies and campaigns for clients. In addition to working with clients like Sanford Health, SCHEELS and the South Dakota Office of Highway Safety, Kristy is Hubspot content marketing certified and helps coach our copywriting team. Prior to joining L&S in 2006, Kristy worked in marketing at SDN Communications, Daktronics, Inc. and Sanford Health. She graduated summa cum laude from South Dakota State University with a BA in Journalism/Advertising and minors in English and Spanish.