VP of Creative
As a copywriter by trade, Kristy has balanced her love of writing and problem solving with a passion for creating strategic, award-winning campaigns for more than 14 years. As VP of Creative, Kristy heads up our creative department, helping our writing, video and design teams translate insights into standout creative strategies and campaigns. In addition to working with clients like Sanford Health, SCHEELS and South Dakota Tourism, Kristy is Hubspot content marketing certified and serves on the Telly Awards Judging Council and is an advisory council member of Sioux Empire Women Connect. Prior to joining L&S in 2006, Kristy worked in marketing at SDN Communications, Daktronics, Inc. and Sanford Health and earned her degree in advertising from SDSU.