Micah Aberson

Chief Executive Officer

As CEO, Micah Aberson brings a wealth of marketing, business and leadership experience to L&S (along with a fair amount of whistling). With degrees from Augustana University and the University of Sioux Falls, Micah started his career at L&S, working in account service and eventually as a Vice President and owner. After leaving the agency in 2015, Micah worked in President, EVP and CMO roles across different industries, gaining diverse knowledge and experience with companies like Sanford Health, Mammoth Sports Construction and Cambria, the Minnesota-based countertop manufacturer. Today, he helps lead and push our team, spearheading agency growth and innovation through positive, inclusive leadership. Outside of L&S, Micah’s been honored as Hope Giver of the Year with Samaritans Feet International, one of Prairie’s Business Magazine’s 20 under 40 Future Leaders and a recipient of Augustana University’s Horizon Award for alumni achievement. He’s also served on boards for the Denny Sanford Foundation, Sanford International PGA Champions Event, Augustana University, Sioux Falls YMCA and First Lutheran Church among others. Micah’s always striving for his personal best, both in business and his personal life. When he’s not outthinking and outdoing, he’s active in his church, a golfer and an avid runner, whether he’s racking up miles running marathons or chasing his two daughters around the basketball court with his wife, Jaci.