let's do this

Each career track includes lessons, recorded by our creative minds, that illuminate an aspect of advertising. And each lesson has activities where you can put your new-found knowledge to work. Plus, you’ll get a fun little badge that’ll look nice on your resume.

choose your discipline

account service

The account service department keeps the agency running and the work flowing. Good account servicers are great communicators, hyper-organized project managers and occasional mind readers.

Things You’ll Learn About:

Internships
Account Coordination 101
How to Sell Yourself
Mastering Multitasking
Polishing Your Presentation Skills

Internships

Account Coordination 101

How to Sell Yourself

Mastering Multitasking

Polishing Your Presentation Skills

Lesson 3 Activity

copywriting

Copywriters write words, concept videos, conduct interviews, pitch ideas and drink about six cups of coffee before noon. If a project needs an idea, it needs a copywriter.

Things You’ll Learn About:

What is a Copywriter?
Copywriting for Clarity
Writing for Different Media
Brainstorming & Creativity
Personal Branding & Building a Writing Portfolio

What is a Copywriter?

Copywriting for Clarity

Writing for Different Media

Brainstorming & Creativity

Personal Branding & Building a Writing Portfolio

Lesson 2 Activity | Lesson 3 Activity | Lesson 4 Activity

consumer insights

Are you the person with all the questions? Consumer insights is for behavior detectives. They are the brains behind the operation, so to speak.

Things You’ll Learn About:

What is Consumer Insights?
Where to Start
Picking a Direction

What is Consumer Insights?

Where to Start?

Picking a Direction

Lesson 1 Activity | Lesson 2 Activity | Lesson 3 Activity

digital

Digital marketing professionals bring ideas to life online, just in case that whole internet thing ever takes off. They handle everything from social media content calendars to project management.

Things You’ll Learn About:

Social Media Marketing
Email Marketing
Websites

Social Media Marketing

Email Marketing

Websites

Lessons 1 & 2 Activity | Lesson 3 Activity

design

Whether they’re drawing a logo or working their photoshop wizardry, designers make stuff look good. Behold their awesome powers, and work on yours, in the lessons below.