Infographic: Optimizing Your Menu Board

Few tools are more important to foodservice and restaurant marketers than the menu board. After all, it has a lot of heavy lifting to do, displaying your entire menu (with prices and calorie counts) while driving value, sparking cravings and helping the customer make a decision in a minute or less.

Our foodservice marketing team recently dug into menu board optimization, pinpointing some pretty big “dos” and “don’ts” when it comes to designing your menu board and driving interest. Check out our infographic below for a few tips and tricks.