The “Big Little Vacation” campaign highlights the remarkable juxtapositions that make Medora unique. Between the presidential history and the outdoor adventures and a musical production that’s been featured in the New York Times, this tiny town proves that big fun comes in fun-sized packages.

Inspired by old-timey playbills and wanted posters, we crafted with a custom typeface, Mesteño, named after the wild horses of Theodore Roosevelt National Park.  A new color palette was sourced straight from the buttes and canyons of the Badlands. (No rocks were harmed in the making of this creative.)

On the airwaves, we reimagined some of Medora’s larger-than-life characters and brand spokespeople – or spokesbuffalo?

Where else does relaxation make your heart race? How is an out-of-this-world vacation so close to home? What makes Badlands look so good? All the oxymorons made for some really fun work.

outcomes