L&S Earns 23 AAA Awards

We asked and the South Dakota Ad Fed answered. Once known as the ADDYs, the American Advertising Awards (AAAs) took everyone’s feedback (literally) and included what we’ve wanted all along in this year’s show — a live choir, Shawn Cable and the longest game of bingo anyone has ever played.

The Washington Pavilion stage was set, the people were fed and the awards were polished and ready to find their new homes. Winning 23 awards is fun, but we are always amazed (and impressed) at the work other agencies submit and look forward to reveling in great creative for at least 2 hours.

A full list of awards below:

BEST OF CLASS

• South Dakota Tourism
  • Print Advertising | Magazine Advertising — Magazine Campaign

JUDGE’S CHOICE

• Lawrence & Schiller
  • Advertising Industry Self-Promotion | Collateral — L&S Merch

GOLD WINNERS

• South Dakota Tourism
  • Print Advertising | Magazine Advertising — Magazine Campaign
  • Online/Interactive | Advertising & Promotion — Travel Insights Email Campaign
• Sanford Health
  • Film, Video & Sound | Branded Content & Entertainment — Lorraine Cross Award Video Campaign
    • Dr. Carl June  Dr. Mark Denison  Dr. Michael Welsh  SLCA Award Ceremony
• South Dakota Office of Highway Safety
  • Public Service | Sales & Marketing — Reaper Tears Water
  • Public Service | Film, Video & Sound | Public Service Campaign — Reaper TV
    • “Playing with Death”  “Slow Season”  “Ride with Reaper”

SILVER WINNERS

• South Dakota Tourism
  • Sales & Marketing | Direct Marketing — Suitcase Inspiration Mailer
  • Film, Video & Sound | Audio/Radio Advertising — “Testimonial” Radio
  • Film, Video & Sound | Online Film, Video & Sound — Winter Spot
  • Cross Platform | Integrated Campaigns — Go Great Places Campaign
• Black Hills & Badlands Tourism Association
  • Sales & Marketing | Direct Marketing — Peak Extension Mailer
• Visit Brookings
  • Online/Interactive | Websites — Visit Brookings Website
• Custer State Park
  • Online/Interactive | Social Media — Instant Experience
• South Dakota Lottery
  • Online/Interactive | Social Media — “Delivery Driver” Social Videos
  • Film, Video & Sound | Television Advertising — “Driver of the Month”
  • Film, Video & Sound | Television Advertising — “Delivery Driver”
  • Cross Platform | Integrated Campaigns — Beneficiary Campaign
• Adee Honey Farms
  • Elements of Advertising | Visual | Still Photography — Adee Honey Farms Photography
• South Dakota Office of Highway Safety
  • Public Service | Film, Video & Sound | Public Service Television — “Slow Season”
  • Public Service | Film, Video & Sound | Public Service Radio — Hit the Road
  • Public Service | Film, Video & Sound | Integrated Media Public Service Campaign — Don’t Skip the Click
• Lawrence & Schiller
  • Advertising Industry Self-Promotion | Collateral — L&S Merch

Gold award winners will go on to compete in the District 8 American Advertising Awards, the nation’s largest advertising competition.

Not only did we sit in anticipation and celebration of the awards given out, but there was an added sense of pride because our very own Chris Matheson was given the Creative Legacy Award.

Chris has worked at L&S for 21 years but has been creating great work for much longer. Fresh out of the L.A. film scene, we were lucky enough to add him to our team and the rest was (award-winning) history. From his expert edits to his welcoming presence, we are beyond grateful he is an L&Ser and congratulate him on this much deserved win.