L&S Earns 19 AAA Honors

This just in: LS takes home 19 American Advertising Awards, with Jamie Hegge as this year’s Silver Medal honoree.

At this year’s South Dakota American Advertising Awards, the theme was newsworthy and so were the winners. In our lead story, L&S was proud to take home 19 awards, including 3 Best of Class trophies, 10 gold honors and 5 silver recognitions. Idaho Lottery’s “Money Monsters” campaign was also awarded a special judge’s honor for creativity within an integrated campaign. Gold winners go on to compete at the District 8 AAAs, with winners at that round advancing to the national level.

Check out the full list of awards below, and congrats to our amazing co-anchors – the clients who make great work happen every day.

Judge’s Choice

• Idaho Lottery | “Money Monsters”

Best of Class

• South Dakota Division of Behavioral Health | 988 Campaign
• South Dakota Lottery | Beneficiary Email
• South Dakota Soybean Checkoff | Soy Street Activation

Gold Winners

• South Dakota Division of Behavioral Health | 988 Campaign
• South Dakota Lottery | Beneficiary Email
• South Dakota Soybean Checkoff | Soy Street Activation
• Idaho Lottery | “Money Monsters”
• SD Office of Highway Safety | RideSafeSD.com
• Travel South Dakota | Consumer Email Series
• Benefis Health | “Old Dogs”
• Sanford Health Foundation | “Three Heroes”
• Lawrence & Schiller | Ad Camp 2025 Campaign
• South Dakota Lottery | “60 Days of WINter”

Silver Winners

• Idaho Lottery | “Unfrozen”
• Benefis Health | “Day Off”
• Travel South Dakota | Insights Email
• South Dakota Chamber of Commerce & Industry | Economic Toolbox
• SD Office of Highway Safety | “It Starts with You” Campaign

Jamie Hegge, Silver Medal Award Honoree

Breaking news: in addition to these honors, our very own Jamie Hegge was also in the spotlight as this year’s AAF Silver Medal Award winner. The Silver Medal recognizes professionals who’ve made outstanding contributions to their industry through service, creative excellence and leadership.

As Chief Client Officer & EVP, Jamie’s client work and relationships speak for themselves, helping build successful campaigns and brands for the South Dakota Lottery, South Dakota Office of Highway Safety, Pizza Ranch, Taco John’s and more.  But beyond these walls, Jamie’s a passionate servant and advocate for causes like Sioux Empire United Way, SME (Sales & Marketing Professionals), the South Dakota chapter of AAF, Susan G. Komen Race for the Cure and more.

L&S is a better place because of Jamie, and we’re proud to have her leading the charge.