L&S Earns 45 American Advertising Awards

By Blair Gilkyson
  • 03.01.21
  • 2 Min Read

Just like everything else, the ADDY Awards looked a bit different this year—including a new name: American Advertising Awards. Instead of celebrating with hundreds of our state’s marketing professionals in an elaborately decorated theatre, we had a small viewing party at our office. But still, drinks were drunk. Food was finished. Air high-fives were given. After all, the experience is what you make it, right? And our team made it a pretty good one.

We ended the night with a handful of hardware and a heart full of gratitude. L&S earned more American Advertising Awards than any other agency, receiving 45 awards, including Best of Show, Best of Class and Judges Choice.

ADDY awards 2021

Not only are we extremely proud of our team, we’re also thankful for our twelve clients represented – Dakota State University, First PREMIER Bank, Iona College, Monument Health, Profile Sanford, Sanford Health, Sioux 52, Sioux Falls Development Foundation, Sioux Falls School District, South Dakota Lottery, South Dakota Office of Highway Safety and South Dakota Tourism.

Full list of American Advertising Awards below:

 

BEST OF SHOW

South Dakota Tourism

BEST OF CLASS

First Premier Bank
Sioux Falls Development Foundation
South Dakota Lottery
South Dakota Office of Highway Safety
South Dakota Tourism

JUDGES CHOICE AWARD

Sioux Falls Development Foundation
South Dakota Tourism
  • Great Places are Waiting Campaign
    Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
ADDY Awards, Lawrence & Schiller 2021
ADDY Awards, Lawrence & Schiller 2021
ADDY Awards, Lawrence & Schiller 2021

GOLD WINNERS

Dakota State University
First Premier Bank
Iona College
Lawrence & Schiller
  • “Outlast” Campaign
    Cross Platform – Advertising Industry Self-Promotion Campaign – Integrated Media Campaign
Profile by Sanford
Sanford Health
Sioux Falls Development Foundation
South Dakota Lottery
  • “Rogue Elf” TV Spot
    Film, Video & Sound – Television Advertising Regional/National – Singe Spot
South Dakota Office of Highway Safety
  • “DD” TV Spot
    Public Service – Film, Video & Sound – CSR Television
  • Super Bowl Campaign
    Cross Platform – CSR Campaigns – Integrated Media CSR Campaign
South Dakota Tourism
  • 2019 Annual Report
    Online/Interactive – Blogs & Digital Publications – Single
  • 605 Magazine Ultraspread
    Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit
  • BHB Instant Experience Unit
    Online/Interactive – Social Media – Single Execution
  • Great Getaways Mailer
    Sales & Marketing – Direct Marketing – Direct Mail – Single Unit
  • “Great Places are Waiting”
    Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot
  • Great Places are Waiting Campaign
    Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
  • Hunt the Greatest
    Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
  • Parents Magazine Sticker Book
    Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit
  • Visitor Video
    Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot
  • Zipper Zine Direct Mail
    Sales & Marketing – Direct Marketing – Direct Mail – Single Unit

SILVER WINNERS

Iona College
  • Iona College Rebrand
    Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National
South Dakota Lottery
  • Holiday Campaign
    Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
Sioux52
  • Sioux52 Logo
    Public Service – Sales & Marketing – Pro Bono Collateral – Brand Elements
Lawrence & Schiller
  • SD Lottery RFP Response
    Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising
  • “Full House” Playing Card Mailer
    Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising
Sanford Health
Monument Health
  • Brand Standards Guide
    Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National
South Dakota Office of Highway Safety
Sioux Falls School District
South Dakota Tourism

Award Winner, Scott Wiechmann
CREATIVE LEGACY

Scott Freakin’ Wiechmann

The Creative Legacy Award recognizes individuals in the South Dakota advertising community who have set the standard for creative accomplishment within the industry, achieved an impressive body of work in their career and served as a mentor or inspiration to co-workers.

Wick has done all that and more. And now he can add another award to his extensive collection that spans his 26-year career.

Scott Wiechmann
Scott Wiechmann
Scott Wiechmann

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