2019 ADDYs: Galactic Travel Reveals Great Work

On February 22, 2019, after Earth exhausted the world’s supply of marketing awards, L&S had no choice but to take off for Planet ADDY – a celestial body whose very core is composed entirely of industry awards and trophies. But we didn’t arrive alone. Hundreds of brilliant advertising and marketing professionals joined us on the voyage to the 53^rd ADDY award ceremony. And there, the battle began.

Once the space dust settled and victors were recognized, the search for validation came to an end. L&S headed back to Earth, successfully securing 45 ADDY awards.

Not only did we celebrate our new hardware, we also toasted to a successful ADDYs show. L&S had the privilege of acting as creative sponsor for the awards, helping with everything from event coordination and design to asset development, creating the extraterrestrial experience that was Planet ADDY.

And we wouldn’t have had a successful night without our amazing clients who let us create great work. The nine clients represented at this year’s ADDYs include: Taco John’s International, Sanford Health, SCHEELS, South Dakota Tourism, South Dakota Office of Highway Safety, South Dakota Lottery, South Dakota Governor’s Office of Economic Development, Dakota Seafood and Dusty Johnson. Congrats to our clients on a year of work that was out of this world.

A full list of awards is below:

BEST OF SHOW

• Taco John’s International
  • Cross Platform Campaign for “Coach”
• South Dakota Tourism
  • Print Campaign for “Great Faces Great Places”

BEST OF CLASS

• South Dakota Tourism
  • Cross Platform Campaign for “Great Faces Great Places”
  • Print Campaign for “Great Faces Great Places”
• Sanford Health
  • Website for Sanford Lorraine Cross Award

JUDGES CHOICE AWARD

• Sanford Health
  • Website for Sanford Lorraine Cross Award

PEOPLE’S CHOICE AWARD

• South Dakota Tourism
  • Cross Platform Campaign for “Great Faces Great Places”

GOLD WINNERS

• South Dakota Tourism
  • Cross Platform Campaign for “Great Faces Great Places”
  • Direct Mail for “Great Faces Great Places” Spinner
  • Print Campaign for “Great Faces Great Places”
  • Print Campaign for “Great Faces Great Places Hunting”
• Taco John’s International
  • Cross Platform Campaign for “Taco John’s Rebrand”
  • Cross Platform Campaign for “Coach”
  • :30 TV Spot for “Coach Press Conference”
  • :30 TV Spot for “Hairdon’t”
  • :30 TV Spot for “Secret Weapon”
  • Social Media Campaign for “New Year’s Resolution Exercises”
  • Facebook Videos for “Condiments”
  • Social Media Campaign for “Ole the Day” Instagram Grids
• South Dakota Lottery
  • Campaign: App Rollout for “Thumbs”
• South Dakota Office of Highways Safety
  • Cross Platform Campaign for “Jim Reaper”
  • :30 TV Spot for “Cabbing It”
  • Social Media Campaign for “Halloween Safety Series”
  • Street Team for Jim Reaper Sturgis
• Sanford Health
  • Cross Platform Campaign for “Sanford Lorraine Cross Award”
  • Long Form Video for Sanford Lorraine Cross Award “Bennett & High”
  • Website for Sanford Lorraine Cross Award
  • Sanford Lorraine Cross Award Nominee Box
• Lawrence & Schiller
  • Self-promotion: website for Lawrence & Schiller
  • Self-promotion: logo for Lawrence & Schiller

SILVER WINNERS

• Dusty Johnson
  • TV Campaign for “Dusty for Congress”
• South Dakota Governor’s Office of Economic Development
  • Prospect Leave Behind for The South Dakota Advantage
• South Dakota Tourism
  • Fishing Gamification Unit
  • TV Campaign for “Great Faces Great Places”
• Taco John’s International
  • Elements of Advertising for “Taco Taco Taco Combo” Original Music
• Dakota Seafood
  • Individual Radio for “Fresh”
  • Print: Newspaper for “Our Fish Never Wrapped in Newspaper”
• South Dakota Lottery
  • Radio Campaign for “Luck Calling/Lotto America”
• Sanford Health
  • Sanford Lorraine Cross Award Event Invitation
• South Dakota Office of Highway Safety
  • Elements of Advertising for Jim Reaper – Beat Death Sturgis Illustration
  • Website for South Dakota Rides
  • Print Campaign for “Jim Reaper”
  • Single Print Piece for “Kissing Booth”
• SCHEELS
  • :30 TV Spot for “No Medals”
• Lawrence & Schiller
  • Cross Platform Campaign: Self-promotion for “Outthink Outdo” L&S Rebrand

Gold award winners from the evening will go on to compete in the District 8 American Advertising Awards, the nation’s largest advertising competition.