L&S Earns 47 ADDY Awards

After a glamour-filled GRAMMYs and an Oscars Parasite takeover, the most anticipated award show of the year was finally here: the 54^th annual ADDYs.

Hosted by the South Dakota Advertising Federation, the esteemed event took place on Friday, February 28 at the Washington Pavilion in Sioux Falls, SD. It was a night to network, let loose and, most importantly, celebrate the great work of 2019.

Lawrence & Schiller was in good company, joined by hundreds of savvy marketing professionals from across the state – dressed almost as impressively as the work they showcased.

When the night came to an end, L&S left with a handful of hardware and a heart full of gratitude. Our team was awarded more ADDYs than any other agency at the advertising competition, receiving 47 awards, including Best of Show, Best of Class and Judge’s Choice.

Not only are we extremely proud of our team, we are also thankful for our ten clients represented – Butterfly House & Aquarium, Custer State Park, Dakota State University, Deadwood, Profile Sanford, Sioux Empire United Way, South Dakota Department of Revenue, South Dakota Lottery, South Dakota Office of Highway Safety and South Dakota Tourism.

L&S ADDY Awards List

BEST OF SHOW

• South Dakota Office of Highway Safety
  • Cross Platform Campaign – Integrated Media CSR: Primsfield Super Bowl Campaign
• South Dakota Tourism
  • Sales & Marketing – Printed Annual Report: 2018 Annual Report

BEST OF CLASS

• South Dakota Office of Highway Safety
  • Cross Platform Campaign – Integrated Media CSR: Primsfield Super Bowl Campaign
• South Dakota Lottery
  • Film, Video & Sound – Television: “Long Walk”
• South Dakota Tourism
  • Sales & Marketing – Printed Annual Report: 2018 Annual Report
  • Print Advertising – Magazine Advertising Campaign: Great Faces Great Places Hunting

JUDGES CHOICE AWARD

• South Dakota Lottery
  • Film, Video & Sound – Television: “Long Walk”

GOLD WINNERS

• Butterfly House & Aquarium
  • Online/Interactive – Website: ButterflyHouseAquarium.org
• Custer BID
  • Online/Interactive – Website: VisitCuster.com
• Dakota State University
  • Sales & Marketing – Direct Mail: V/R Campus Tour Goggles
  • Cross Platform – Integrated Brand Identity: Dakota State University Rebrand
• Lawrence & Schiller
  • Sales & Marketing – Advertising Industry Self-promotion: New Year Newspaper
  • Online/Interactive – Advertising Industry Self-promotion: Out of the (In)box Email Campaign
  • Film, Video & Sound – Advertising Industry Self-promotion: Campfire Stories Podcast
  • Sales & Marketing – Advertising Industry Self-promotion: Blue Bunny Mailer
  • Sales & Marketing – Self-promotion Collateral: Rapid City Regional Airport RFP Response
• Profile Sanford
  • Sales & Marketing – Publication Design: MOM Journey Book
• South Dakota Lottery
  • Film, Video & Sound – Television: “Long Walk”
• South Dakota Office of Highway Safety
  • Public Service – CSR Online/Interactive: Motorcycle Poker Rich Media Unit
  • Cross Platform Campaign – Integrated Media CSR: Motorcycle Campaign
  • Public Service – CSR Collateral: Motorcycle Playing Cards
  • Public Service – CSR Campaign: Jim Reaper TV Campaign
  • Cross Platform Campaign – Integrated Media CSR: Jim Reaper Campaign
  • Cross Platform Campaign – Integrated Media CSR: Primsfield Super Bowl Campaign
  • Public Service – CSR Film, Video & Sound: Impaired Radio Campaign
• South Dakota Tourism
  • Sales & Marketing – Printed Annual Report: 2018 Annual Report
  • Print Advertising – Magazine Advertising Campaign: Great Faces Great Places Hunting
  • Print Advertising: Great Faces Great Places Editorial Print Campaign
  • Cross Platform Campaign – Integrated Advertising Campaign: Great Faces Great Places Multimedia Campaign
  • Online/Interactive – Single-medium Campaign: Travel Insights Emails

SILVER WINNERS

• Custer BID
  • Online/Interactive – Email Single: Adventure in the Black Hills Email
• Custer State Park
  • Cross Platform Campaign – Online/Interactive: 2019 Campaign Elements
• Dakota State University
  • Elements of Advertising – Visual Logo Design: Trojan Logo
• Deadwood
  • Film, Video & Sound – Internal Commercial: “No Rules No Regrets” Interactive
• Lawrence & Schiller
  • Cross Platform Campaign – Advertising Industry Self-promotion: “Planet ADDY”
  • Sales & Marketing – Self-promotion Collateral: SDT Conference AR Booklet
• Profile Sanford
  • Sales & Marketing – Sales Promotion: Profile Packaging
  • Elements of Advertising – Still Photography: Food Photography Selects
• Sioux Empire United Way
  • Public Service – Film, Video & Sound: 2020 Campaign Elements
• South Dakota Department of Revenue
  • Online/Interactive – Website: DOR.SD.gov
• South Dakota Lottery
  • Film, Video & Sound – Television: “Slow Clap”
  • Film, Video & Sound – Radio Advertising: “Makin’ Bacon”
• South Dakota Office of Highway Safety
  • Public Service – CSR Ambient Media: Seat Belt Crane OOH
  • Public Service – CSR Television: “Iced Out”
  • Public Service – CSR Online/Interactive: Social Media Selects
  • Public Service – CSR Print Advertising: Thanksgiving Print
• South Dakota Tourism
  • Sales & Marketing – Direct Mail: Match Game Direct Mail

Gold award winners will go on to compete in the District 8 American Advertising Awards, the nation’s largest advertising competition.