White Paper: What is the Consumer Mindmap?

Today’s consumers have access to more information than ever before. Their approach to evaluating information and making decisions is evolving. So it’s only natural that marketers’ decision-making models should evolve, too.

The MindMap© is a revolutionary new way to look at the consumer decision-making process for all kinds of industries including tourism, health, education and restaurant marketing. Rather than restricting consumers to the rigid, linear path-to-purchase funnels of the past, the MindMap evolves this model to introduce a more fluid process, allowing marketers to address the needs of consumers at the right time, place and mindset.

Make sense of the MindMap by scrolling to download and get the full MindMap for your business.