BASSFORD REMELE

MODERNIZING A BRAND BUILT IN 1882

Bassford Remele

Winning the Right Way

A reputation clients rely on. Results that speak for themselves. As one of Minnesota’s longest-standing law firms, Bassford Remele matches a legacy of success with a relentless for passion for their clients. Our job: distill their long-standing ethos into a refreshed brand position, reimagine a visual identity, and show a personable side of “the suits.”

Behind the Line

First and foremost, Bassford Remele is a team of trial lawyers. Their mission: earn a favorable outcome without ever sacrificing the highest-level of ethics. “Winning the Right Way” highlights a standard of excellence, both in Bassford’s people and their process.

Behind the Design

When we dove into the brand –and Bassford Remele’s self-identified “secret sauce” – the phrase “flexible” kept bubbling to the top. We wanted to create a design system styled the same way.

Bassford Remele mock out of home placement | Lawrence & Schiller Creative Case Studies - Bassford Remele

Bassford Remele mock billboard | Lawrence & Schiller Creative Case Studies - Bassford Remele

Line Work

Inspired by the organization and color treatments of neoplasticism (we won’t hold it against you if you have to Google that quick) we crafted a grid that works across all formats.

Color Theory

Warm tones ruled the day, highlighting the personality and warmth behind every client relationship.

Photography

You’ve seen the ambulance chaser billboards with rigid attorneys, most likely with their arms crossed and quite possibly ready to fight for you. Our goal was to do the opposite of that. With environmental photography and natural interactions, we showcased the real people that make up the team.