November 4, 2026
L&S Earns 6 W3 Awards
L&S Earns 6 W3 Awards
The W3 Awards celebrate the best of what shows up on our digital screens, from websites to inboxes. This year, one of our winners was the screen you’re looking at right now. Our own website refresh took home a Gold, and five client and agency projects picked up Silvers, from South Dakota Lottery and Travel South Dakota emails to our Let’s Be Clear and Ad Camp websites.
Here’s a look at all six.
Gold Award Winner
Lawrence & Schiller
Self Promotion
After 50 years in the business, we figured our website should be an embodiment of the agency we are today. We rebuilt it around the idea of going the extra mile, with bold type, our people front and center, and plenty of personality.
Silver Award Winners
Good Fun Brand Landing Page
South Dakota Lottery
Playing the lottery should be fun, but so should learning about it. This landing page leaned into a retro, feel-good look that shows how the money spent playing the lottery actually helps do some good across South Dakota.
Strength in Spirit Website
SD Let's Be Clear
Strength in Spirit draws on theresilience of South Dakota’s Native communities to offer hope, connection andsupport to anyone affected by substance use, whether they’re strugglingthemselves or helping someone they love.
Ad Camp Website
Lawrence & Schiller
Ad Camp is our way of introducing thenext generation to the wonders of agency life. And our website needs to matchthat energy.
Consumer Email Campaign
Travel South Dakota
Nothing cures cabin fever like planning your next trip. Our Travel South Dakota email series gives eager travelers a steady supply of ideas to get outside, from camping spots to dog-friendly adventures across our great state.
Brand Beneficiary Email
South Dakota Lottery
Not every lottery ticket is a winner, but even when you lose it’s a win for South Dakota. This email gave lottery players the inside scoop on where lottery dollars go and the communities they help support across the state.
