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DAKOTA STATE UNIVERSITY

/

Education

BUILDING THE
BEST CYBER 
ANYWHERE

Young men sitting in a row in a DSU lecture hall, attentively facing forward.

DAKOTA STATE UNIVERSITY

Shaping the Future of Cyber

In a world where technology transforms faster than ever, Dakota State University helps students shape a changing future.

The Blueprint for Record-Breaking Enrollment

The Cyber27 Initiative is DSU’s bold vision, marking their growth as a dynamic cyber powerhouse on the plains. What does that mean? Next-level facilities. Game-changing partnerships. Dynamic minds…united on one revolutionary vision.

A Website Worthy of a Tech Leader

An oh-so-scrollable showcase of DSU’s accomplishments, facilties, and, most importantly, its people.

Laptop screen displays a blue hexagon with 'Cyber 27 Initiative' in the center on a dark background.

Fun on Paper

How do you highlight a tech-forward mission? Tech-forward placements e.g. this Fortune 500 cover wrap that reveals an Easter-egg augmented reality video about DSU’s cyber mission.

Dakota State University ad on Fortune magazine cover about the future of cyber technology.
Open magazine showing a page about DSU powering smarter cyber with a cybersecurity photo and text.
Close-up of stacked Fortune magazines with blue Dakota State University logos on the covers.

Hot Off the Press: Admissions Materials

A revamped look for DSU's admissions materials helped create some bulletin-board-worthy enrollment results. More to come on that down below.

Blue brochure with trojan logo and text: Everything you need to know about DSU.
Brochure titled 'life as a trojan' detailing housing, dining, and student services at a university.
Open Dakota State University brochure showing tuition, campus life, and program preview days information.
Brochures for Dakota State University with the text 'feels like home' and an trojan logo on a white background.
Open DSU booklet with photos of students and blue-themed pages titled "LA Rec Lab," "spark&polish," and "skills studio."
Open colorful booklet showcasing photos and text about student clubs and organizations.
Two students walking on a tree-lined college campus sidewalk with backpacks and casual clothes.
Open booklet showing Dakota State branding with campus photos, campaign overview, billboard, and mobile ads.

2024-25 CAMPAIGN HIGHLIGHTS

Let's Talk Results

2025 Record Student Enrollment

1,682 Media Attributed Applications

50% Decrease Student Cost Per Lead YOY

48% Media Attributed Conversion Rate

Awards

American Advertising Awards LogoW3 Awards LogoAduADAWARDS with logo in white lettering on a black background.The Telly Awards text and square logo on black background.
Two smiling women working together at a computer in an office setting.
Dan Dismounts writing on a whiteboard with a marker in an office.

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