CITY OF DULUTH

Love It Like We Do

CITY OF DULUTH

Helping Visitors Travel Like a Local

For visitors seeking authenticity and adventure on the shores of Lake Superior, our campaign showed you can love it like the locals.

Love It Like We Do campaign billboard for Duluth | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Duluth visitor guide | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Duluth direct mail examples | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Email examples and mockups | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Going Beyond the Bayfront

“Love It Like We Do” changed the scope of what a Duluth trip could be. Our mission: personify the place and show the variety of the North Shore experience. We created a brand inspired by all kinds of unique perspectives, channeling the energy of the people who embody Duluth’s rugged quirks.

Photography

We worked with area production and photography partners to capture the essence of Duluth through a local lens.

Two people paddleboarding on calm water during an orange sunset.

child being held upside down playing in the snow | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

fancy dish in Duluth eateries | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Wind blowing through a woman's hair as she enjoys a car ride with the driver on a sunny day.

Man at Brewery | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Indigenous dance | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

Group of people walking outdoors at night under decorative colorful arch lights in winter clothing.

Listen Like a Local

Lawrence & Schiller · Duluth | Do It Your Way

Lawrence & Schiller · Duluth | The Cool Side of Summer

Lawrence & Schiller · Duluth | Love It Like We Do

Tower in Duluth | Lawrence & Schiller Creative Case Studies - Visit Duluth, City of Duluth

It's not saying ‘come look at our lake’ or ‘drink beer by big boats’ or ‘you have an Instagram account, we have exposed brick!’ No, Duluth is now inviting vacationers to form an emotional relationship with our city.

— Duluth News Tribune