HORIZON HEALTH

CARING FOR OUR WAY OF LIFE

Man and child wearing cowboy hats riding horses in a green field under blue sky.

HORIZON HEALTH

Rooted in Rural Health

Life in frontier communities can be unforgiving – that’s why it’s important to have neighbors who care. For Horizon Health, their mission doesn’t stop at looking after patients. It means looking after rural communities, ensuring every patient has care close to home with a provider who understands their way of life.

To showcase this commitment, L&S helped Horizon Health craft a unified brand identity that’s rooted in rural and grounded in understanding.

Three Horizon Health logos, including one with 'Huron' below, all with a stylized H and sun design.

Circles labeled Purple, Gold, Lilac, and Ivory on a gradient purple background with curved lines.

Samples of four fonts: Final Six Black and Bold, Quattrocento Regular, Semplicita Pro Regular with letters and numbers.

Text on yellow background: Helping the places where we live, live on.

Horizon Health animation on a purple background

White abstract icon with a yellow semicircle over green cornfield with blurred trees in background.

Opened Horizon Health brochure showing smiling girl in orange shirt and purple glasses with caregiver.

Facebook post by Horizon Health showing a smiling man shaking hands with a healthcare provider.

Smiling female healthcare worker with stethoscope attending to an elderly woman in a clinic.

Woman holding child points at something outdoors near a metal fence at sunset.

Young child wearing colorful Native American regalia with a feathered headband smiling at an adult.

Woman with glasses examining a baby’s ear with an otoscope in a medical setting.

Caring for Every Kid

To extend the campaign beyond branding into growing patient market share, we needed to raise credibility for Horizon as a destination for regular pediatric care and immunizations – not just urgent care. By showing parents that “We Speak Kid,” Horizon broadened its reputation and top of mind awareness.

Illustrated health tips: Wash hands, X-rays diagnose, mental health matters, and sleep restores the body.

Health guide with ABC tips: Activity, Balanced diet, Checkups, Deep breath, and Eye care for kids.

A paper height chart titled 'Look at you grow!' with purple markings from 3 to 6 feet and cartoon figures.

Caring for Rural Men

Less than half of patients living in rural areas regularly see a physician. And many tend to be men. Taught from a young age to withstand hardship and push through pain, rural men are often “getting by” with their health instead of getting better. Supporting campaigns showed men that Horizon understands this mindset and is there to make healthcare a priority – not just another chore.