TRAVEL SOUTH DAKOTA
Travel & Tourism
Subject: oOO from South Dakota 🦬

Travel South Dakota
We Hope Our Emails Find You Well
Even better, we hope our emails find your OOO as you’re out exploring South Dakota’s great wide open. Take a trip through our sent messages for a look at the email campaigns we’ve crafted for our friends in the 605 State.

The method behind the marketing
Message journeys. Wishful re-engagement strategies. Good email marketing requires a stir-fry of creative and strategic thinking.
For Travel South Dakota, we layer web traffic data onto our email subscriber lists, creating a more thoughtful journey that matches our content to pages the user is visiting.
We’ve got emails for outdoorsy granola crunchers. Emails customized by major markets. Emails that share events for the months you’re visiting. We’ve got emails coming out of every ear on the World’s Only Corn Palace (sorry, couldn’t resist). And data to back it up.




BEYOND THE CREATIVE
Behind the Scenes Work Includes But Is Not Limited To:
segment building
email monitoring
template design
list growth
re-engagement
content strategy
abandonment strategies
automations
list growth
database audits


NEXT STOP: RESULTS
17.8MEmails Sent
25.04% Open Rate (Industry Average ~20%)
42.48% Welcome Journey Email Open Rate (Industry Average ~20%)
Awards


