Work

TRAVEL SOUTH DAKOTA

/

Travel & Tourism

Subject: oOO from South Dakota 🦬

Three girls wearing cowboy hats riding horses in a grassy landscape with rocky hills behind them.

Travel South Dakota

We Hope Our Emails Find You Well

Even better, we hope our emails find your OOO as you’re out exploring South Dakota’s great wide open. Take a trip through our sent messages for a look at the email campaigns we’ve crafted for our friends in the 605 State.  

Three smartphones showing South Dakota travel guides with autumn, Halloween, and outdoor themes.

The method behind the marketing

Message journeys. Wishful re-engagement strategies. Good email marketing requires a stir-fry of creative and strategic thinking.

For Travel South Dakota, we layer web traffic data onto our email subscriber lists, creating a more thoughtful journey that matches our content to pages the user is visiting.

We’ve got emails for outdoorsy granola crunchers. Emails customized by major markets. Emails that share events for the months you’re visiting. We’ve got emails coming out of every ear on the World’s Only Corn Palace (sorry, couldn’t resist). And data to back it up.

Two smartphones displaying South Dakota travel content with images of bison and a pheasant hunting story.
Two women in winter clothes toasting drinks outdoors with skis nearby and trees in the background.
Email preview showing South Dakota travel guides: winter activities on phone and Halloween scene on laptop.
South Dakota travel page on phone: Sweet corn and savory fun with cornfield illustration.

BEYOND THE CREATIVE

Behind the Scenes Work Includes But Is Not Limited To:

segment building
email monitoring
template design
list growth
re-engagement
content strategy
abandonment strategies
automations
list growth
database audits

Aerial view of a winding river surrounded by green trees and fields in soft sunlight.
Collage of fall outdoor adventure emails for Travel South Dakota highlighting parks, events, and activities.

NEXT STOP: RESULTS

17.8MEmails Sent

25.04% Open Rate (Industry Average ~20%)

42.48% Welcome Journey Email Open Rate (Industry Average ~20%)

Awards

American Advertising Awards Logohsmai Adrian Awards logo and text on black background.W3 Awards LogoWhite text on black background reading Travel Weekly Magellan Awards by Northstar.
Two smiling women working together at a computer in an office setting.
Dan Dismounts writing on a whiteboard with a marker in an office.

Like what you see?

Hit us up, we love a challenge.
Contact UsSee More Work
SIGN UP

Emails you'll want to read

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Latest Articles

View All
Micah Aberson
L&S Studio Website
AAA awards