L&S Earns 45 American Advertising Awards

Just like everything else, the ADDY Awards looked a bit different this year—including a new name: American Advertising Awards. Instead of celebrating with hundreds of our state’s marketing professionals in an elaborately decorated theatre, we had a small viewing party at our office. But still, drinks were drunk. Food was finished. Air high-fives were given. After all, the experience is what you make it, right? And our team made it a pretty good one.

We ended the night with a handful of hardware and a heart full of gratitude. L&S earned more American Advertising Awards than any other agency, receiving 45 awards, including Best of Show, Best of Class and Judges Choice.

Not only are we extremely proud of our team, we’re also thankful for our twelve clients represented – Dakota State University, First PREMIER Bank, Iona College, Monument Health, Profile Sanford, Sanford Health, Sioux 52, Sioux Falls Development Foundation, Sioux Falls School District, South Dakota Lottery, South Dakota Office of Highway Safety and South Dakota Tourism.

Full list of American Advertising Awards below:

BEST OF SHOW

South Dakota Tourism

• “Great Places are Waiting”
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National

BEST OF CLASS

First Premier Bank

• Kids Club Illustrations
  Elements of Advertising – Visual – Illustration Series

Sioux Falls Development Foundation

• SiouxFalls.com
  Online/Interactive – Websites – Consumer Website

South Dakota Lottery

• “Rogue Elf” TV Spot
  Film, Video & Sound – Television Advertising Regional/National – Single Spot

South Dakota Office of Highway Safety

• “DD” TV Spot
  Public Service – Film, Video & Sound – CSR Television

South Dakota Tourism

• 605 Magazine Ultraspread
  Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit
• Great Getaways Mailer
  Sales & Marketing – Direct Marketing – Direct Mail – Single Unit
• Hunt the Greatest
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National

JUDGES CHOICE AWARD

Sioux Falls Development Foundation

• SiouxFalls.com
  Online/Interactive – Websites – Consumer Website

South Dakota Tourism

• Great Places are Waiting Campaign
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National

GOLD WINNERS

Dakota State University

• Viewbook & College Fair Booklet
  Sales & Marketing – Collateral Material – Brochure Campaign

First Premier Bank

• Kids Club Illustrations
  Elements of Advertising – Visual – Illustration Series

Iona College

• Iona College Logo
  Elements of Advertising – Visual – Logo Design

Lawrence & Schiller

• “Outlast” Campaign
  Cross Platform – Advertising Industry Self-Promotion Campaign – Integrated Media Campaign

Profile by Sanford

• Protein Bar Packaging
  Sales & Marketing – Sales Promotion – Packaging Campaign

Sanford Health

• Sanford Lorraine Cross Award Event Invite
  Sales & Marketing – Collateral Material – Special Event Marketing – Card, Invite, Announcement Single Unit
• Sanford Lorraine Cross Award Nominee Box
  Sales & Marketing – Direct Marketing – Direct Mail – 3D/Mixed Single Unit

Sioux Falls Development Foundation

• SiouxFalls.com
  Online/Interactive – Websites – Consumer Website

South Dakota Lottery

• “Rogue Elf” TV Spot
  Film, Video & Sound – Television Advertising Regional/National – Singe Spot

South Dakota Office of Highway Safety

• “DD” TV Spot
  Public Service – Film, Video & Sound – CSR Television
• Super Bowl Campaign
  Cross Platform – CSR Campaigns – Integrated Media CSR Campaign

South Dakota Tourism

• 2019 Annual Report
  Online/Interactive – Blogs & Digital Publications – Single
• 605 Magazine Ultraspread
  Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit
• BHB Instant Experience Unit
  Online/Interactive – Social Media – Single Execution
• Great Getaways Mailer
  Sales & Marketing – Direct Marketing – Direct Mail – Single Unit
• “Great Places are Waiting”
  Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot
• Great Places are Waiting Campaign
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
• Hunt the Greatest
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
• Parents Magazine Sticker Book
  Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit
• Visitor Video
  Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot
• Zipper Zine Direct Mail
  Sales & Marketing – Direct Marketing – Direct Mail – Single Unit

SILVER WINNERS

Iona College

• Iona College Rebrand
  Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National

South Dakota Lottery

• Holiday Campaign
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National

Sioux52

• Sioux52 Logo
  Public Service – Sales & Marketing – Pro Bono Collateral – Brand Elements

Lawrence & Schiller

• SD Lottery RFP Response
  Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising
• “Full House” Playing Card Mailer
  Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising

Sanford Health

• Sanford Lorraine Cross Award 2020
  Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National

Monument Health

• Brand Standards Guide
  Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National

South Dakota Office of Highway Safety

• Reaper Print Campaign
  Public Service – Print – CSR Print Advertising – Campaign
• “Look Alive”
  Elements of Advertising – Sound Design – Single
•  “Click It & Kick It”
  Cross Platform – CSR Campaigns – Integrated Media CSR Campaign
• “Lesson Learned” Campaign
  Cross Platform – CSR Campaigns – Integrated Media CSR Campaign

Sioux Falls School District

• Ben Reifel Bison Logo
  Elements of Advertising – Visual – Logo Design
•  Jefferson Cavaliers Logo
  Elements of Advertising – Visual – Logo Design

South Dakota Tourism

• Online Lessons
  Online/Interactive – Websites – Microsites