L&S Earns 45 American Advertising Awards
- 03.01.21
- 2 Min Read
Just like everything else, the ADDY Awards looked a bit different this year—including a new name: American Advertising Awards. Instead of celebrating with hundreds of our state’s marketing professionals in an elaborately decorated theatre, we had a small viewing party at our office. But still, drinks were drunk. Food was finished. Air high-fives were given. After all, the experience is what you make it, right? And our team made it a pretty good one.
We ended the night with a handful of hardware and a heart full of gratitude. L&S earned more American Advertising Awards than any other agency, receiving 45 awards, including Best of Show, Best of Class and Judges Choice.
![ADDY awards 2021](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_1col_Trophies.jpg)
Not only are we extremely proud of our team, we’re also thankful for our twelve clients represented – Dakota State University, First PREMIER Bank, Iona College, Monument Health, Profile Sanford, Sanford Health, Sioux 52, Sioux Falls Development Foundation, Sioux Falls School District, South Dakota Lottery, South Dakota Office of Highway Safety and South Dakota Tourism.
Full list of American Advertising Awards below:
BEST OF SHOW
South Dakota Tourism
- “Great Places are Waiting”
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
BEST OF CLASS
First Premier Bank
- Kids Club Illustrations
Elements of Advertising – Visual – Illustration Series
Sioux Falls Development Foundation
- SiouxFalls.com
Online/Interactive – Websites – Consumer Website
South Dakota Lottery
- “Rogue Elf” TV Spot
Film, Video & Sound – Television Advertising Regional/National – Single Spot
South Dakota Office of Highway Safety
- “DD” TV Spot
Public Service – Film, Video & Sound – CSR Television
South Dakota Tourism
- 605 Magazine Ultraspread
Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit - Great Getaways Mailer
Sales & Marketing – Direct Marketing – Direct Mail – Single Unit - Hunt the Greatest
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
JUDGES CHOICE AWARD
Sioux Falls Development Foundation
- SiouxFalls.com
Online/Interactive – Websites – Consumer Website
South Dakota Tourism
- Great Places are Waiting Campaign
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
![ADDY Awards, Lawrence & Schiller 2021](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Trophies-3.jpg)
![ADDY Awards, Lawrence & Schiller 2021](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Trophies-1.jpg)
![ADDY Awards, Lawrence & Schiller 2021](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Trophies-2.jpg)
GOLD WINNERS
Dakota State University
- Viewbook & College Fair Booklet
Sales & Marketing – Collateral Material – Brochure Campaign
First Premier Bank
- Kids Club Illustrations
Elements of Advertising – Visual – Illustration Series
Iona College
- Iona College Logo
Elements of Advertising – Visual – Logo Design
Lawrence & Schiller
- “Outlast” Campaign
Cross Platform – Advertising Industry Self-Promotion Campaign – Integrated Media Campaign
Profile by Sanford
- Protein Bar Packaging
Sales & Marketing – Sales Promotion – Packaging Campaign
Sanford Health
- Sanford Lorraine Cross Award Event Invite
Sales & Marketing – Collateral Material – Special Event Marketing – Card, Invite, Announcement Single Unit - Sanford Lorraine Cross Award Nominee Box
Sales & Marketing – Direct Marketing – Direct Mail – 3D/Mixed Single Unit
Sioux Falls Development Foundation
- SiouxFalls.com
Online/Interactive – Websites – Consumer Website
South Dakota Lottery
- “Rogue Elf” TV Spot
Film, Video & Sound – Television Advertising Regional/National – Singe Spot
South Dakota Office of Highway Safety
- “DD” TV Spot
Public Service – Film, Video & Sound – CSR Television - Super Bowl Campaign
Cross Platform – CSR Campaigns – Integrated Media CSR Campaign
South Dakota Tourism
- 2019 Annual Report
Online/Interactive – Blogs & Digital Publications – Single - 605 Magazine Ultraspread
Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit - BHB Instant Experience Unit
Online/Interactive – Social Media – Single Execution - Great Getaways Mailer
Sales & Marketing – Direct Marketing – Direct Mail – Single Unit - “Great Places are Waiting”
Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot - Great Places are Waiting Campaign
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National - Hunt the Greatest
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National - Parents Magazine Sticker Book
Print – Magazine Advertising – Spread, Multiple Page or Insert – Single Unit - Visitor Video
Film, Video & Sound – Online Film, Video & Sound – Internet Commercial – Single Spot - Zipper Zine Direct Mail
Sales & Marketing – Direct Marketing – Direct Mail – Single Unit
SILVER WINNERS
Iona College
- Iona College Rebrand
Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National
South Dakota Lottery
- Holiday Campaign
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
Sioux52
- Sioux52 Logo
Public Service – Sales & Marketing – Pro Bono Collateral – Brand Elements
Lawrence & Schiller
- SD Lottery RFP Response
Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising - “Full House” Playing Card Mailer
Sales & Marketing – Industry Self-Promotion – Collateral – Direct Marketing & Specialty Advertising
Sanford Health
- Sanford Lorraine Cross Award 2020
Cross Platform – Integrated Campaigns – Consumer Campaign Regional/National
Monument Health
- Brand Standards Guide
Cross Platform – Integrated Campaigns – Integrated Brand Identity Campaign – Local or Regional/National
South Dakota Office of Highway Safety
- Reaper Print Campaign
Public Service – Print – CSR Print Advertising – Campaign - “Look Alive”
Elements of Advertising – Sound Design – Single - “Click It & Kick It”
Cross Platform – CSR Campaigns – Integrated Media CSR Campaign - “Lesson Learned” Campaign
Cross Platform – CSR Campaigns – Integrated Media CSR Campaign
Sioux Falls School District
- Ben Reifel Bison Logo
Elements of Advertising – Visual – Logo Design - Jefferson Cavaliers Logo
Elements of Advertising – Visual – Logo Design
South Dakota Tourism
- Online Lessons
Online/Interactive – Websites – Microsites
![Award Winner, Scott Wiechmann](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_WickPhoto.jpg)
CREATIVE LEGACY
The Creative Legacy Award recognizes individuals in the South Dakota advertising community who have set the standard for creative accomplishment within the industry, achieved an impressive body of work in their career and served as a mentor or inspiration to co-workers.
Wick has done all that and more. And now he can add another award to his extensive collection that spans his 26-year career.
![Scott Wiechmann](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Wick1.jpg)
![Scott Wiechmann](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Wick2.jpg)
![Scott Wiechmann](https://l-s.com/wp/wp-content/uploads/2021/03/AddysBlog_Wick.jpg)