L&S wins 39 American Advertising Awards

A bunch of marketers walk into a dive bar. While that’s not the set-up of a joke, it is more fitting than we’d like to admit. It was also the theme of this year’s South Dakota American Advertising Awards (AAA). So we reveled in the dim lighting and IPAs while agencies all over Sioux Falls received awards for their hard work.

Checks arrived. Cabs were called. L&S tallied 39 awards, including a Best of Show, five Best of Class trophies, two special Judges’ Awards, 16 gold honors and 15 silvers. All gold winners will go on to compete at the District 8 AAAs, where winners can advance to the national level.

See the full list of winners below, and congrats to our clients who help us make this work possible. This round’s on us. 🍻

BEST OF SHOW

• Pizza Ranch
  • Film, Video & Sound | “Chief Buffet Officer” TV Campaign

BEST OF CLASS

• SD Department of Social Services, Division of Behavioral Health
  • Public Service Integrated Media Campaign | “Note to Self” Integrated Campaign
• Dakota State University
  • Online/Interactive | DSU Cyber 27
• Pizza Ranch
  • Film, Video & Sound | “Chief Buffet Officer” TV Campaign
  • Integrated Campaign | “Buffet Your Way”
• Travel South Dakota
  • Sales & Marketing | Governor’s Hunt Invitation

JUDGES’ CHOICE

• Dakota State University
  • Brochure: Single Unit | DSU College Fair Piece
• Travel South Dakota
  • Special Event Material | Buffalo Roundup Invitation

GOLD WINNERS

• SD Department of Social Services, Division of Behavioral Health
  • Public Service Integrated Media Campaign | “Note to Self” Integrated Campaign
  • Public Service Film/Video/Sound Campaign | “Note to Self” Video Campaign
• Dakota State University
  • Online/Interactive | DSU Cyber 27
  • Brochure: Single Unit | DSU College Fair Piece
• South Dakota Office of Highway Safety
  • Public Service Film/Video/Sound Campaign | “You’ve Got Someplace to Be” TV
• Muth Electric
  • Consumer Website | Muth Electric Website
• Pizza Ranch
  • Integrated Brand Identity Campaign | “Everyone’s Favorite Buffet”
  • Film, Video & Sound | “Chief Buffet Officer” TV Campaign
  • Integrated Campaign | “Buffet Your Way”
  • Consumer Campaign | “Summer of Chicken”
• Medora
  • Integrated Brand Identity Campaign | “Big Little Vacation” Campaign
  • Brochure: Single Unit | Medora Travel Guide
  • Out of Home Outdoor Board | “Big Little Vacation” Billboards
• Travel South Dakota
  • Sales & Marketing | Governor’s Hunt Invitation
  • Sales & Marketing | Buffalo Roundup Invitation
  • Email | Consumer Emails

SILVER WINNERS

• Bossier Parrish Community College
  • Logo Design | Bossier Parrish Cavaliers
• City of Duluth
  • Social Media Campaign | Duluth Social Campaign
  • Consumer Campaign | “Love it Like We Do” Campaign
• South Dakota Department of Social Services
  • Public Service Television | “Daylight” TV
• Dakota State University
  • Logo Design | DSU Cyber Academy
• South Dakota Office of Highway Safety
  • Public Services Ambient Media | Car Selfie Installation
  • Public Service Integrated Media Campaign | “You’ve Got Someplace to Be”
  • Public Service Film/Video/Sound Campaign | “You’ve Got Someplace to Be” Radio
• Pizza Ranch
  • Website Banner Ad or Takeover | FunZone Rich Media
  • Photography Campaign | “Summer of Chicken”
• South Dakota Lottery
  • Consumer Campaign | Jolly Good Fun
  • Film, Video & Sound | “Favorite Day” TV
  • Film, Video & Sound | “Delivery Guy” TV Campaign
• Travel South Dakota
  • Single Event | Governor’s Hunt Event
  • Email | Travel Insights Emails